A responsive website for travellers and their companions to plan their trip together with ease.
Role
UX/UI Designer
Product
Travel Planning Platform
Deliverables
User Research, Branding, Wireframing, Prototyping, Usability Testing
Overview
Planning group trips is often a challenge, with one person bearing the planning burden. Travelmate, a trip planner, addresses this issue by providing a collaborative tool for joint trip planning. Users can find inspiration from others and contribute by publishing their own trip ideas, fostering a shared travel community.
Problem
Challenges In Group Travel Planning
One or two people end up doing all the trip planning, making it tough to keep everyone in the loop and sort out disagreements
Planners face a challenge in coming up with new ideas for the entire group's itinerary
Objective
Optimizing Group Travel Planning
To enhance the group travel planning experience by making it easier and more intuitive. This involves simplifying the itinerary planning process, helping travelers identify and address their own needs, and creating a platform where travelers can support and collaborate with each other. The goal is to build a website that streamlines planning, fosters user support, and ultimately improves the overall travel experience.
Final Design
Solutions
Feature 01
Sharable Travel Planning Platform
A tool that allows people to plan the trip, and save and retrieve all the trip plans. By allowing the auto-save function to avoid losing progress.
Feature 02
Feature 03
Explore & Plan: Suggested Trips and Activities
Users can leverage an algorithm that allows them to incorporate others' trip plans into their own and receive personalized recommendations throughout the pages, such as suggested trip plans and popular activities based on the searched location.
Feature 04
Objective
User Research Goals
To discover the habitual differences when travelling alone versus with companions
To analyze how users utilizing the current travel planner/booking systems
To identify whether users have any motivations, goals, or pain points when planning events/trips
Research
Challenges for Group Travel Planning
User Insights
Redefining Group Itinerary Experiences
Group travel is stressful due to diverse trip goals, resulting in fewer activities on the itinerary compared to solo travel.
Challenges in planning stem from ineffective group communication, delayed information, and conflicting opinions.
Trip planning involves extensive research on the destination, by highlighting nearby attractions to inspire itinerary ideas ease the stress on trip planning.
People seek honest reviews and visual insights for exploration ideas from social media (YouTube) and review-centric platforms (Tripadvisor).
The Collaborative Explorer: Jacob's Journey in Group Trave
Jacob is a dedicated traveler who embarks on both international and domestic journeys each year. He thrives on exploring new destinations with his partner or friends, often stepping into the organizer role to ensure a memorable experience for everyone.
Ideation
Task Flow
The main task flow takes the users building the itinerary starting from searching the location initially. Once all the details have been added, users may choose to share the plan with their companions or publish the travel plan.
Ideation
Task Flow
The main task flow takes the users building the itinerary starting from searching the location initially. Once all the details have been added, users may choose to share the plan with their companions or publish the travel plan.
The main task flow takes the users building the itinerary starting from searching the location initially. Once all the details have been added, users may choose to share the plan with their companions or publish the travel plan.
Design Systems
User Insights
Meaning of Logo
The logo embodies the essence of a journey and the idea of partnership. Travelmate serves as both the guide to your destination and a supportive companion throughout your travels. The gray turquoise color reflects the spirit of adventure, evoking a sense of calm and reassurance as you explore new horizons together.
Next Step
Empowering Group Travel with Budget Tools and AI
Group travelers were consulted to create a website that addresses their most pressing challenges. Future enhancements could include budget tools utilizing AI for pricing searches and personalized suggestions for groups. Additionally, a voting feature could empower travelers to make collaborative decisions. Moving forward, Travelmate aims to introduce premium features and partner with travel agencies to provide more services that alleviate the complexities of group travel.
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Travelmate
A responsive website for travellers and their companions to plan their trip together with ease.
